We compiled a list of the most popular keywords in each country, excluding navigational keywords (e.g., "Amazon," "weather," "maps"), to identify keywords that SEOs can realistically rank for. Then, we calculated the traffic value for each keyword by multiplying its search volume by the Google Ads cost per click (CPC).

The search volume and CPC data were pulled from Ahrefs.

Most Lucrative Keywords in the US

# Keyword Volume (US) CPC Traffic Value
1car insurance quotes482,000$15 $7,230,000
2youtube to mp4783,000$9 $7,047,000
3student loans335,000$11 $3,685,000
4insurance290,000$8 $2,320,000
5life insurance208,000$11 $2,288,000
6debt consolidation83,000$25 $2,075,000
7car accident lawyer50,000$40 $2,000,000
8car insurance626,000$3 $1,878,000
9car accident attorney31,000$55 $1,705,000
10student loan144,000$11 $1,584,000
11plumber93,000$17 $1,581,000
12high yield savings account395,000$4 $1,580,000
13personal injury attorney39,000$40 $1,560,000
14debt consolidation loan89,000$17 $1,513,000
15homeowners insurance162,000$9 $1,458,000
16mesothelioma93,000$15 $1,395,000
17apa format396,000$3.50 $1,386,000
18resume builder339,000$4 $1,356,000
19rickets71,000$19 $1,349,000
20accident attorney25,000$50 $1,250,000
21garage door repair89,000$13 $1,157,000
22truck accident lawyer23,000$50 $1,150,000
23invisalign287,000$4 $1,148,000
24auto insurance327,000$3.50 $1,144,500
25health insurance226,000$5 $1,130,000
26truck accident attorney20,000$55 $1,100,000
27home warranty54,000$20 $1,080,000
28moving companies64,000$16 $1,024,000
29business insurance53,000$19 $1,007,000
30credit card201,000$5 $1,005,000
31renters insurance286,000$3.50 $1,001,000
32personal injury lawyer near me20,000$50 $1,000,000
33cyber security142,000$7 $994,000
34car insurance agents165,000$6 $990,000
35home equity loan110,000$9 $990,000
36pest control99,000$10 $990,000
37cephalohematoma13,000$75 $975,000
38amalgam32,000$30 $960,000
39personal loans213,000$4.50 $958,500
40cheap auto insurance68,000$14 $952,000
41yt to mp4104,000$9 $936,000
42internet providers102,000$9 $918,000
43insurance quotes151,000$6 $906,000
44home internet112,000$8 $896,000
45mba126,000$7 $882,000
46laser hair removal191,000$4.50 $859,500
47motorcycle accident lawyer21,000$40 $840,000
48chiropractor209,000$4 $836,000
49cybersecurity118,000$7 $826,000
50car insurance quote41,000$20 $820,000
51motorcycle accident attorney18,000$45 $810,000
52bachelor's degree130,000$6 $780,000
53car accident lawyers13,000$60 $780,000
54auto accident lawyer13,000$60 $780,000
55mattress194,000$4 $776,000
56dentist154,000$5 $770,000
57soldier55,000$14 $770,000
58asthma219,000$3.50 $766,500
59motorcycle insurance84,000$9 $756,000
60solar panels167,000$4.50 $751,500
61psychic62,000$12 $744,000
62wifi148,000$5 $740,000
63choice home warranty123,000$6 $738,000
64psychiatrist210,000$3.50 $735,000
65taxes122,000$6 $732,000
66payroll56,000$13 $728,000
67heavy whipping cream54,000$13 $702,000
68financial advisor100,000$7 $700,000
69auto insurance quotes154,000$4.50 $693,000
70credit cards135,000$5 $675,000
71home insurance95,000$7 $665,000
72website builder95,000$7 $665,000
73auto accident attorney11,000$60 $660,000
74cheap car insurance217,000$3 $651,000
75flower delivery186,000$3.50 $651,000
76electrician93,000$7 $651,000
77term life insurance64,000$10 $640,000
78travel insurance124,000$5 $620,000
79therapy124,000$5 $620,000
80thoracentesis41,000$15 $615,000
81air conditioning repair40,000$15 $600,000
82injury attorney15,000$40 $600,000
83domain133,000$4.50 $598,500
84movers49,000$12 $588,000
85ac repair39,000$15 $585,000
86personal injury lawyers13,000$45 $585,000
87window replacement58,000$10 $580,000
88debt relief29,000$20 $580,000
89orthodontist96,000$6 $576,000
90insurance quote32,000$18 $576,000
91free credit report143,000$4 $572,000
92whole life insurance71,000$8 $568,000
93dental implants113,000$5 $565,000
94psoriatic arthritis161,000$3.50 $563,500
95business credit cards50,000$11 $550,000
96bicycle accident lawyer11,000$50 $550,000
97seo183,000$3 $549,000
98pedestrian accident attorney12,000$45 $540,000
99loans154,000$3.50 $539,000
100checking account49,000$11 $539,000
101locksmith119,000$4.50 $535,500
102plumbing53,000$10 $530,000
103home warranty companies21,000$25 $525,000
104accident lawyer21,000$25 $525,000
105botox147,000$3.50 $514,500
106moving company34,000$15 $510,000
107espresso101,000$5 $505,000
108storage111,000$4.50 $499,500
109therapist110,000$4.50 $495,000
110exterminator55,000$9 $495,000
111dental insurance162,000$3 $486,000
112physical therapy162,000$3 $486,000
113office space108,000$4.50 $486,000
114bathroom remodel69,000$7 $483,000
115wrongful death attorney16,000$30 $480,000
116username generator119,000$4 $476,000
117car insurance companies158,000$3 $474,000
118home security systems39,000$12 $468,000
119online therapy46,000$10 $460,000
120air conditioner repair30,000$15 $450,000
121digital marketing145,000$3 $435,000
122dog food108,000$4 $432,000
123best pet insurance43,000$10 $430,000
124solar85,000$5 $425,000
125best credit cards120,000$3.50 $420,000
126water damage restoration21,000$20 $420,000
127curly fries12,000$35 $420,000
128trademark82,000$5 $410,000
129renters insurance quotes68,000$6 $408,000
130storage units90,000$4.50 $405,000
131personal loan90,000$4.50 $405,000
132lawyer115,000$3.50 $402,500
133online casino50,000$8 $400,000
134appendectomy40,000$10 $400,000
135debt relief programs20,000$20 $400,000
136small business insurance21,000$19 $399,000
137online colleges21,000$19 $399,000
138computer science99,000$4 $396,000
139auto insurance quote88,000$4.50 $396,000
140braces112,000$3.50 $392,000
141trade analyzer129,000$3 $387,000
142sell my car77,000$5 $385,000
143small business loans37,000$10 $370,000
144roof replacement37,000$10 $370,000
145life insurance quotes23,000$16 $368,000
146junk removal81,000$4.50 $364,500
147contact lenses90,000$4 $360,000
148software engineer80,000$4.50 $360,000
149liability insurance45,000$8 $360,000
150graphic design117,000$3 $351,000
151counselor78,000$4.50 $351,000
152best business credit cards39,000$9 $351,000
153loans for bad credit116,000$3 $348,000
154life insurance policy38,000$9 $342,000
155psychologist96,000$3.50 $336,000
156grocery delivery56,000$6 $336,000
157couples therapy48,000$7 $336,000
158rehab37,000$9 $333,000
159payroll services11,000$30 $330,000
160lasik eye surgery65,000$5 $325,000
161hvac repair18,000$18 $324,000
162wrongful death lawyer18,000$18 $324,000
163nurse92,000$3.50 $322,000
164car accident40,000$8 $320,000
165dog insurance32,000$10 $320,000
166home insurance quotes32,000$10 $320,000
167healthcare91,000$3.50 $318,500
168deodorant106,000$3 $318,000
169vet106,000$3 $318,000
170website design53,000$6 $318,000
171bank account35,000$9 $315,000
172project management62,000$5 $310,000
173insurance companies88,000$3.50 $308,000
174breast expansion44,000$7 $308,000
175pet insurance for dogs28,000$11 $308,000
176emergency plumber17,000$18 $306,000
177self storage61,000$5 $305,000
178weight loss injections101,000$3 $303,000
179erectile dysfunction100,000$3 $300,000
180dog bite lawyer15,000$20 $300,000
181water restoration10,000$30 $300,000
182best balance transfer cards27,000$11 $297,000
183masters degree58,000$5 $290,000
184roof repair29,000$10 $290,000
185plumbers29,000$10 $290,000
186health insurance marketplace64,000$4.50 $288,000
187air conditioning replacement near me18,000$16 $288,000
188foundation repair26,000$11 $286,000
189wisdom teeth removal95,000$3 $285,000
190business line of credit15,000$19 $285,000
191loan94,000$3 $282,000
192healthcare marketplace94,000$3 $282,000
193furnace repair35,000$8 $280,000
194credit report69,000$4 $276,000
195long distance movers11,000$25 $275,000

Most Lucrative Keywords in the United Kingdom

# Keyword Volume (GB) CPC Traffic Value
1car insurance637,000$3$1,911,000
2student finance307,000$5$1,535,000
3life insurance77,000$17$1,309,000
4car insurance quotes225,000$3$675,000
5public liability insurance43,000$10$430,000
6driving licence in the united kingdom news14,000$30$420,000
7cheap car insurance131,000$3$393,000
8broadband129,000$3$387,000
9home insurance86,000$4.5$387,000
10compare car insurance127,000$3$381,000
11docusign95,000$4$380,000
12van insurance54,000$7$378,000
13football on tv tonight33,000$10$330,000
14pet insurance92,000$3.5$322,000
15invisalign80,000$4$320,000
16landlord insurance24,000$13$312,000
17sell my car69,000$3.5$241,500
18credit card61,000$3.5$213,500
19solar panels52,000$4$208,000
20business insurance17,000$12$204,000
21business bank account12,000$17$204,000
22house insurance40,000$5$200,000
23student finance england40,000$5$200,000
24car finance57,000$3.5$199,500
25debt consolidation11,000$17$187,000
26life insurance quotes11,000$17$187,000
27rugby on tv30,000$6$180,000
28positive pregnancy test15,000$12$180,000
29online casino uk8,900$20$178,000
30debt consolidation loan15,000$11$165,000
31car insurance quote48,000$3$144,000
32health insurance18,000$8$144,000
33car insurance comparison45,000$3$135,000
34best online casino5,100$25$127,500
35car insurance compare41,000$3$123,000
36credit cards35,000$3.5$122,500
37oat milk29,000$4$116,000
38life insurance uk8,700$13$113,100
39business account8,600$13$111,800
40secured loan3,700$30$111,000
41professional indemnity insurance11,000$10$110,000
42fitted wardrobes24,000$4.5$108,000
43contents insurance18,000$6$108,000
44financial advisor17,000$6$102,000
45pet insurance uk25,000$4$100,000
46cheapest car insurance32,000$3$96,000
47business credit cards5,200$18$93,600
48gap insurance31,000$3$93,000
49private healthcare13,000$7$91,000
50home insurance quote18,000$5$90,000
51debt management plan6,400$14$89,600
52dog insurance21,000$4$84,000
53motorbike insurance23,000$3.5$80,500
54locksmith20,000$4$80,000
55home insurance quotes16,000$5$80,000
56health insurance uk10,000$8$80,000
57debt help5,000$16$80,000
58debt management7,100$11$78,100
59learner driver insurance26,000$3$78,000
60motorcycle insurance17,000$4.5$76,500
61website builder19,000$4$76,000
62hr software3,000$25$75,000
63business loans8,300$9$74,700
64business loan8,100$9$72,900
65pet insurance comparison18,000$4$72,000
66bank account15,000$4.5$67,500
67solar panels uk15,000$4.5$67,500
68best betting sites5,100$13$66,300
69car insurance uk22,000$3$66,000
70house insurance quotes13,000$5$65,000
71consolidation loans5,400$12$64,800
72life insurance policy4,800$13$62,400
73liability insurance6,900$9$62,100
74over 50s life insurance3,100$20$62,000
75personal injury attorney5,800$10$58,000
76insurance car19,000$3$57,000
77domain name16,000$3.5$56,000
78cheap van insurance7,900$7$55,300
79bad credit car finance6,900$8$55,200
80compare home insurance11,000$5$55,000
81sell my house3,200$17$54,400
82bike insurance18,000$3$54,000
83mortgage advisor12,000$4.5$54,000
84best life insurance uk3,600$15$54,000
85life insurance over 502,700$20$54,000
86landlords insurance4,100$13$53,300
87best business bank account8,800$6$52,800
88debt help uk3,100$17$52,700
89storage units15,000$3.5$52,500
90debt relief order13,000$4$52,000
91accountant13,000$4$52,000
92therapist13,000$4$52,000
93boiler cover17,000$3$51,000
94goatee17,000$3$51,000
95hair transplant turkey10,000$5$50,000
96building insurance10,000$5$50,000
97mortgage broker10,000$5$50,000
98business broadband5,500$9$49,500
99private health insurance uk6,100$8$48,800
100online therapy4,400$11$48,400
101solar panel12,000$4$48,000
102payroll12,000$4$48,000
103life insurance comparison3,400$14$47,600
104life assurance3,600$13$46,800
105penetration testing4,200$11$46,200
106accounting software4,600$10$46,000
107vat return9,100$5$45,500
108website design11,000$4$44,000
109indemnity insurance11,000$4$44,000
110best life insurance2,900$15$43,500
111van insurance quote8,600$5$43,000
112employers liability insurance uk4,300$10$43,000
113secured loans uk1,700$25$42,500

Most Lucrative Keywords in Canada

# Keyword Volume (CA) CPC Traffic Value
1car insurance22,000$6$132,000
2internet speed42,000$3$126,000
3life insurance11,000$11$121,000
4credit card19,000$6$114,000
5life insurance canada8,000$14$112,000
6auto financing38,000$2.5$95,000
7tenant insurance14,000$6$84,000
8invisalign27,000$3$81,000
9insurance quote10,000$8$80,000
10insurance20,000$3.5$70,000
11car insurance quotes7,800$8$62,400
12life insurance canada no medical6,700$9$60,300
13life insurance ontario3,300$17$56,100
14internet26,000$2$52,000
15home insurance7,400$7$51,800
16best vpn12,000$4$48,000
17car insurance ontario5,600$8$44,800
18travel insurance22,000$2$44,000
19credit cards canada5,500$8$44,000
20website builder8,500$5$42,500
21intranet14,000$3$42,000
22youtube to wav12,000$3.5$42,000
23therapy10,000$4$40,000
24assurance10,000$4$40,000
25dentist10,000$4$40,000
26best credit cards canada13,000$3$39,000
27car insurance quote4,800$8$38,400
28plumber8,200$4.5$36,900
29rouge9,200$4$36,800
30eustachian tube6,100$6$36,600
31loans12,000$3$36,000
32consumer proposal7,100$5$35,500
33credit cards5,900$6$35,400
34home insurance quote3,400$10$34,000
35auto insurance quote4,200$8$33,600
36therapist9,500$3.5$33,250
37insurance quotes4,000$8$32,000
38auto insurance6,300$5$31,500
39debt consolidation5,200$6$31,200
40ac repair3,900$8$31,200
41tv listings5,100$6$30,600
42insulin15,000$2$30,000
43payday loans15,000$2$30,000
44soccer streams15,000$2$30,000
45line of credit12,000$2.5$30,000
46cyber security14,000$2$28,000
47air conditioner repair3,500$8$28,000
48invoice generator11,000$2.5$27,500
49loan8,800$3$26,400
50emergency furnace repair3,300$8$26,400
51internet test13,000$2$26,000
52credit score canada13,000$2$26,000
53measles13,000$2$26,000
54ac repair near me5,200$5$26,000
55renters insurance5,200$5$26,000
56furnace installation4,300$6$25,800
57mortgage broker5,700$4.5$25,650
58personal injury lawyer1,700$15$25,500
59furnace repair4,200$6$25,200
60contact lenses10,000$2.5$25,000
61best vpn canada5,500$4.5$24,750
62banks6,900$3.5$24,150
63practical law3,000$8$24,000
64cheapest car insurance ontario2,600$9$23,400
65insurance broker5,000$4.5$22,500
66cybersecurity11,000$2$22,000
67payroll8,800$2.5$22,000
68cheap insurance ontario2,200$10$22,000
69orthodontist5,400$4$21,600
70wifi speed6,100$3.5$21,350
71accounting software2,600$8$20,800
72canadian direct insurance6,800$3$20,400
73my internet speed6,800$3$20,400
74counselling5,800$3.5$20,300
75national student loan10,000$2$20,000
76financial advisor8,000$2.5$20,000
77crm software5,000$4$20,000
78online therapy2,500$8$20,000
79apply for credit card1,800$11$19,800
80business insurance2,800$7$19,600
81house insurance2,800$7$19,600
82website design5,500$3.5$19,250
83travel insurance canada9,600$2$19,200
84pet insurance9,500$2$19,000
85gambling sites1,000$19$19,000
86casino games2,700$7$18,900
87garage door repair calgary2,100$9$18,900
88cyber security courses3,700$5$18,500
89cheap car insurance ontario2,300$8$18,400
90insurance companies5,200$3.5$18,200
91electrician7,200$2.5$18,000
92home insurance near me3,000$6$18,000
93tenant insurance toronto2,000$9$18,000
94inventory management software1,200$15$18,000
95pet insurance canada7,100$2.5$17,750
96mortgage pre approval2,200$8$17,600
97pest control7,000$2.5$17,500
98plumbing5,000$3.5$17,500
99psychotherapist6,900$2.5$17,250
100contact lenses canada4,900$3.5$17,150
101life insurance quotes1,900$9$17,100
102locksmith4,800$3.5$16,800
103home equity loan4,200$4$16,800
104tenants insurance2,800$6$16,800
105cheap car insurance2,800$6$16,800
106supply chain management6,700$2.5$16,750
107social media marketing6,600$2.5$16,500
108braces8,200$2$16,400
109personal loan5,400$3$16,200
110moving companies edmonton2,300$7$16,100
111auto insurance ontario2,000$8$16,000
112plumber calgary1,600$10$16,000
113food delivery6,300$2.5$15,750

Most Lucrative Keywords in Australia

# Keyword Volume (AU) CPC Traffic Value
1car insurance106,000$9$954,000
2life insurance15,000$35$525,000
3travel insurance131,000$3.5$458,500
4health insurance39,000$11$429,000
5life insurance australia8,600$35$301,000
6private health insurance30,000$10$300,000
7car insurance compare36,000$6$216,000
8home insurance23,000$9$207,000
9income protection insurance11,000$16$176,000
10best life insurance australia5,000$35$175,000
11personal loan29,000$6$174,000
12home and contents insurance18,000$9$162,000
13pet insurance25,000$6$150,000
14compare car insurance25,000$6$150,000
15income protection6,000$25$150,000
16car insurance quotes18,000$8$144,000
17public liability insurance16,000$9$144,000
18life insurance quote3,800$35$133,000
19home insurance quote13,000$9$117,000
20car insurance quote14,000$8$112,000
21compare health insurance10,000$11$110,000
22funeral insurance5,300$20$106,000
23auto financing20,000$5$100,000
24health insurance comparison10,000$10$100,000
25funeral insurance australia3,900$25$97,500
26house insurance11,000$8$88,000
27best life insurance2,900$30$87,000
28pet insurance australia17,000$5$85,000
29car insurance qld8,500$10$85,000
30credit card21,000$4$84,000
31solar panels27,000$3$81,000
32car removal brisbane20,000$4$80,000
33health insurance australia7,900$10$79,000
34landlord insurance13,000$6$78,000
35life insurance comparison2,500$30$75,000
36life insurance quotes1,800$40$72,000
37business insurance7,500$9$67,500
38electrician11,000$6$66,000
39contents insurance11,000$6$66,000
40home loan13,000$5$65,000
41car loan16,000$4$64,000
42travel insurance australia25,000$2.5$62,500
43restaurants newcastle3,900$16$62,400
44cheap car insurance8,700$7$60,900
45invoice12,000$5$60,000
46refinance home loan8,400$7$58,800
47cheapest car insurance7,900$7$55,300
48budget car insurance11,000$5$55,000
49plumber7,800$7$54,600
50sick pay guarantee12,000$4.5$54,000
51invisalign21,000$2.5$52,500
52insurance21,000$2.5$52,500
53invoice template20,000$2.5$50,000
54digital marketing11,000$4.5$49,500
55house insurance quote6,000$8$48,000
56car finance9,500$5$47,500
57public liability insurance qld4,300$11$47,300
58car insurance australia7,700$6$46,200
59motorcycle insurance6,600$7$46,200
60third party car insurance7,500$6$45,000
61private health insurance australia4,500$10$45,000
62open bank account online3,200$14$44,800
63personal loans7,400$6$44,400
64business loan4,900$9$44,100
65loan11,000$4$44,000
66website builder8,600$5$43,000
67medical certificate online21,000$2$42,000
68building insurance6,000$7$42,000
69private health4,200$10$42,000
70best car insurance6,900$6$41,400
71home insurance compare6,800$6$40,800
72mortgage broker9,700$4$38,800
73car in insurance quotes4,800$8$38,400
74sell my car8,500$4.5$38,250
75health insurance compare3,800$10$38,000
76car insurance wa6,100$6$36,600
77best health insurance australia5,200$7$36,400
78locksmith12,000$3$36,000
79cheap life insurance1,200$30$36,000
80removalists sydney3,900$9$35,100
81car loans8,700$4$34,800
82removalists melbourne4,800$7$33,600
83insurance quote11,000$3$33,000
84resume builder13,000$2.5$32,500
85silk laser13,000$2.5$32,500
86seniors funeral insurance2,500$13$32,500
87home loan comparison7,100$4.5$31,950
88motorcycle insurance quotes5,300$6$31,800
89electricity providers7,000$4.5$31,500
90human services12,000$2.5$30,000
91home loan rates12,000$2.5$30,000
92dentist10,000$3$30,000
93best car insurance australia6,000$5$30,000
94public liability insurance nsw2,900$10$29,000
95insurance car3,600$8$28,800
96cheapest car insurance australia3,600$8$28,800
97compare home insurance3,200$9$28,800
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